Shrewsbury Electric and Cable Operations

Shrewsbury Electric & Cable Operations

Need a home energy assessment? Call 888-333-7525 to
schedule your free home energy audit today!

The MLP Solar Rebate Program applications closed on June 30, 2021. If you have a question about an approved solar project, please email or call 413-308-1311.

Energy Star
Efficient Heating & Cooling
Connected Homes
Electric Yard Equipment


ENERGY STAR® rebates are available on a variety of home equipment from air purifiers to heat pump water heaters.
Click the “Apply Online” link or download the rebate form to see the full range of options and fill out your rebate application.






One rebate of each of the above appliances and devices (except WiFi thermostats) is permitted every three years. One WiFi thermostat rebate is permitted per year.

Efficient Heating & Cooling

HELPS Efficient Heating & Cooling combines the program’s High Efficiency Air Conditioning and Heat Pump Rebate Program and its Home Efficiency Incentive Program, which both offer cost savings on heating and cooling measures as well as home efficiency updates. Learn more about the programs below.

Click on the “Apply Online” button to apply for the rebates listed in the tables below.









Cool Homes (Scroll down for more info on Home Efficiency Initiatives rebate info)

In order to ensure that the heat pump is sized based on recommended industry practices, SELCO requires any customer seeking a heat pump rebate or incentive to complete the following no-cost, no-obligation heat pump assessment services through the Center for Ecotechnology (CET):

  • Heat Pump Audit & Manual J Calculation
  • Design Consultation
  • Design Approval
  • Post-Installation QA Verification

Sign up for your no cost heat pump assessment and audit by calling 1-888-333-7525 today or click HERE for more information.

Considering purchasing a ductless mini split heat pump? Did you know Mitsubishi is offering customers from select municipal utility communities special pricing on the purchase of a cold climate heat pump? Projects with an installation date of January 1, 2021 or later are eligible and the offer goes through December 31, 2021 or until funds are exhausted. Eligible customers have the option of purchasing one or two single-zone devices for a $300 discount per device or one multi-zone device for a discount of $500. Visit HERE for more information or to start the application process.

IMPORTANT: System sizing and proper installation are critical to energy efficiency and home comfort. 

Rebate Qualifications

In order to qualify for an air conditioner rebate you must:

  1. Purchase and install an ENERGY STAR® qualifying product at a property with an active electric  account with one of the participating energy efficiency providers.
  2. Obtain your contractor’s invoice with equipment make, coil and condenser model numbers, size in tons, date and location of installation, and total installation cost.

Submit the following with your application: Contractor’s invoice showing required information and proof of purchase.
   – Copy of Load (sizing) Calculation “ACCA approved version 8 Manual J” (REQUIRED to qualify for rebate. NOTE: Load calculations are not needed for ductless mini split systems).
   – Copy of a recent electric bill.
   – A copy of the AHRI Certificate. (Visit or contact your Heating and Air Conditioning Contractor to obtain a copy.

In order to qualify for a heat pump rebate you must: 

    1. Contact CET at 1-888-333-7525 to schedule our ASHP audit and design consultation (includes audit, Manual J calculation, and design consult).
    2. Submit your contractor’s design to CET for approval.
    3. Install ASHP project according to approved specifications.
    4. Contact CET to schedule your post-installation QA verification.
    5. Apply for ASHP rebate once CET signs off on QA inspection.

When applying, please read your participating utility’s terms & conditions carefully. Rebate qualifications and limitations may vary.

Home Efficiency Incentive Program

Home Efficiency Incentive Program is designed to assist the customer with the cost of installation for the most cost-effective measures recommended in a home energy audit. Those measures are shown on the energy audit report. We encourage you to proceed with the installation of those conservation measures that best suit your energy needs and are listed on your HELPS Home Energy Report.

– Self-installation of insulation is not eligible for rebate.

General rule for cost-effective home efficiency: insulate and air-seal first. (Ask your auditor about how to find a qualified contractor.) Note: Audits are required prior to installation in order to receive rebates. Please read your utility’s application form carefully. Eligible measures may vary.


Electric Vehicles

Shrewsbury Electric & Cable Operations offers a free charger for fully electric vehicles and either a $200 or $300 rebate for plug-in hybrids (depending on battery size). 

  • Email with any questions.
  • Call 413-308-1311 to speak with our EV Program analysts.
  • Click on the charger flyer below to learn more about SELCO’s EV charger incentives. 
  • Click HERE to download the charging agreement.
  • Click HERE for a FREE or discounted charger!


HELPS Connected Homes Program leverages the technology of smart appliances and devices into cost savings for the light department and its customers. Customers agree to allow their light department to make brief, limited adjustments to their devices during times of peak electric demand and are rewarded with a quarterly incentive check. Check the chart below to find out if your smart device qualifies. Click the “APPLY ONLINE” link to learn more or to fill out an application.






*Customers previously enrolled in the HELPS EV Scheduled Charging Program are not eligible to enroll in Connected Homes until three years from date of enrollment in the Scheduled Charging Program.

**Google Nest thermostats will only be controlled between May 1 and September 30. The remaining devices will be controlled year-round. Google and Nest Thermostat are trademarks of Google LLC.

Interested in solar panels? While the Massachusetts Municipal Light Plant Solar Rebate Program stopped accepting applications on June 30, 2021, Shrewsbury Electric and Cable Operations (SELCO) continues to offer solar rebates to its customers.

SELCO offers solar rebates of $1.20/watt, capped at 50 percent of total installed costs. Eligible solar installations must be 10 kW or less, with less than 20% shading, and facing between 90 and 270 degrees. An additional meter fee applies. Other restrictions may apply.

Click HERE for more information or to apply.

SELCO offers rebates for rechargeable lawn and outdoor equipment. Refer to the table below to see if your lawn equipment qualifies. Click on “Download Rebate Form” to get started.







*Select models only. Visit HERE for a list of approved snow blower models.

Additional Rebate Information

  • Only new yard equipment is eligible for rebate;
    refurbished or used equipment is not eligible
  • Device must be cordless with a rechargeable battery
  • Maximum of one rebate of each of the devices listed every three years
  • Maximum rebate is 50% of the purchase price of each item